I wanted to be a designer since I was a little kid.
So I just followed my heart. 

 

I have 15 years of wide-range UX / UI design work experience in different industries, including education at USC, retail at Office Depot, and technology at Citrix and Sage.

I also have non-profit experience at the Arthritis Foundation, Boys and Girls Clubs of America, and Big Brothers Big Sisters. I like giving back and volunteering my creative skills to help improve people's lives. 

My great passion for branding gave me the opportunity to win design competitions and awards.

 

 
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Something that looks great but is hard to use exemplifies great UI and poor UX.
Something very functional that looks terrible exemplifies great UX and poor UI.

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 "UI without UX is like a painter slapping paint onto canvas without thought...
UX without UI is like the frame of a sculpture with no paper mache on it.

A great product experience starts with UX followed by UI.
Both are essential for the product success.”

Rahul Varshney

LUKI GUERRA

(310) 850.1017
guerralu@hotmail.com