Citrix

Fort Lauderdale, FL
Senior UX Designer
(February 2017 - Present)

GAGGLE

Fort Lauderdale, FL (Remote)
Senior UX/UI Designer
(June 2015 - September 2016)

• Creating user experiences and user interfaces for Citrix Support and Citrix Training properties.

• Validating concepts through user testing and research.

• Working with designers, developers, team members, and product owners to create the best experiences to our users while meeting business objectives.

• Led internal initiatives and setting standards for A/B testing, NPS/ CES surveys, and created processes that became standard for the entire team 

• Working on external initiatives such as Citrix Global Rebrand, created an official pattern, now standard across Citrix;

• Mentoring junior designers.

• Worked as lead designer, creating products User Experience, through research, strategy development, prototypes, wireframes, user flows, customer journey maps, sitemaps, storyboards, personas, customer feedback, and interviews.

• Responsible for designing User Interface, developing high definition mockups for desktop and mobile devices, as well as custom icon libraries, logos, presentations, videos and multimedia components.

• Responsive Design focus on all product sites and applications.

• Designed Dashboards and data visualization products to help users quickly see, understand, compare, analyze, and share information. Some dashboards include: Sales Metrics Dashboard, Safety Management Dashboard, Student Course Analytics; Accessibility Compliance Checker.

• Created company's Style Guide, Pattern Library and Image database; This initiative helped create product consistency and strengthen company brand.

• Defining design best practices; Lead Sketch tool implementation, team workshop, and guided developers on how to use it.

• Agile environment. Worked with team on design sprints to solve critical business questions through design, prototyping, testing and validating ideas.

CITRIX

Fort Lauderdale, FL
UX Designer
(September 2012 - February 2015)

• Defining user experience and user interface design for Citrix applications, products, mobile, and support site, creating prototypes, wireframes, site maps, information architecture, user flows, mental models, developing personas, user journeys, and program strategy.

• Validating concepts through user testing and research.

• Designing high definition mockups, presentations, site and applications visual graphics, infographics, icons, templates, logos, developing/applying corporate branding, on Agile environment.

JM FAMILY

Deerfield Beach, FL
Visual Designer
(June 2011 - May 2012)

• Worked as a visual designer creating brochures, websites, catalogs, ads, logos, folders, packaging, sales materials, trade show booths, presentations, and other creative projects.

SAGE

Atlanta, GA / Miami, FL
Lead Visual Designer
(April 2008 - 2011)

• Lead designer for three major business units, creating brochures, direct mail, posters, postcards, spec sheets, success stories, white papers, presentations, splash screens, web and UI graphics, logos, and other creative projects from concept to completion.

• Worked as part of the Brand Identity Team on the Sage Global Rebranding, designing and implementing Branding Guidelines, Partner Guidelines, manuals, templates and logos.

THE CREATIVE GROUP

Atlanta, GA
Art Director / Graphic Designer
(July 2007 - April 2008)

• Worked on a variety of projects; clients include Boys and Girls Clubs of America, Arthritis Foundation, and Sage.

USC - University of Southern California

Los Angeles, CA
Graphic Designer
(May 2005 - July 2007)

• Designed materials such as logos, publications, books, websites, brochures, flyers, t-shirts, menus, folders, campaigns, environmental graphics, and other creative projects.

• Worked with clients advising, creating, modifying, and executing designs and solutions to visual media objectives.

• Responsible for designing the USC transportation website (http://transnet.usc.edu)