UX and UI design:
As a UX Designer, I believe in the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product.
As a UI designer, my job isn't just to create something beautiful, but also to understand the user's mindset, predict what they will expect.
Featured Project 1
CITRIX - EMPLOYEE JOURNEY & DASHBOARD DESIGN
1. JOURNEY IDEATION
I created this initial journey concept inspired by how we could improve the employee experience at Citrix, inspired by the tools I wish to have as an employee and by what would be the "dream dashboard" experience for them.
My first step was to explore – review previous user interviews and analyze findings from prior research, so I could understand the employee journey, their challenges and ultimately design the ideal experience for them.
I started to sketch what this journey would look like, from beginning to end...
Then I started including ideas that would be interesting and useful for this dashboard experience....
2. DASHBOARD SKETCHES
I turned the ideas into dashboard "widgets" and started sketching the "Learn" and “Engage” experience....
3. HIGH DEFINITION DESIGNS
Once sketches were done, I tested those ideas with a few users to validate and refine concepts. Then, I started creating the high definition mockups, and thinking about the visual portion of the experience, such as designing elements, applying branding, patterns, and adding components.
FEATURED PROJECT 2
CITRIX - SUPPORT EXPERIENCE STUDY
As the Citrix Support UX lead, I wanted to investigate what areas of the support experience could be improved for users.
The first step was to start with the discovery: User interviews, research, data analysis, and customer feedback survey examination. Once the discovery phase was concluded, I’ve put together the research study documentation and presented to stakeholders. At the end of this process, the main findings were appointed as improvement opportunities, turned into business requirements and features to be designed and implemented.
The following screens were part of this process:
FEATURED PROJECT 3
GAGGLE STUDENT SAFETY MANAGEMENT Dashboard
Project: Student Safety Management data visualization for K-12 school districts.
The Safety Management platform leverages a combination of artificial intelligence, machine learning, and a content review team to proactively flag concerning content that students may be ingesting, receiving, or posting using school-provided devices or platforms. The main goal of the tool is school safety, to help avoid tragedies and save lives.
Problem: Schools and educators don’t always have visibility to concerning safety issues, or ways to identify students who are struggling and need help. They need to address alarming activity in student communications.
Solution: The main structure to flag and monitor the content was already in place, but we needed to create the tool for users to visualize, digest and understand the data. The solution was an interactive dashboard with different data points visualization, providing both – a high level perspective, as well as drill down deep into specific pockets of information for schools and school districts to track and monitor their school health.
My role: Creating the user experience and interface design for the Student Safety Management Dashboard. I lead every step of the design process, doing research, competitive analysis, interviewing users and content review team, prototyping, refining into wireframes, and turning them into high definition mockups.
LMS Analytics Dashboard
Project: Gaggle - Student Test Analytics for Learning Management System platform
Problem: Teachers needed to have broader visibility on test analysis and student performance.
Solution: Designed a dashboard to give instructors data overview and different levels of information on each test. The analytics dashboard provided instructors with immediate results so they could quickly assess, give targeted feedback to their students, tailor their lessons, and act proactively to each student's needs.
This solution helped our product set apart and differentiate us from competitors.
My role: I worked closely with product owner, project managers, and developers to help create this vision. I lead the project from start to finish, doing research, user interviews, sketches, wireframes, and high definition mockups.
Customer Journey
Project: Citrix - Customer Experience Journey Map
Problem: It's essential to view our product from a customers’ perspective. To make our products and services better, we decided to explore and gain insights on our users and their different roles.
Solution: We segmented our customers into 3 different groups: users, technical and buyers, and explored individually the different journeys, pain points, successes, challenges, mindset, feelings, and the moments that matter. We explored and mapped the touchpoints and interactions that our customer have with our product and services so we can enhance the customer experience.
My role: I worked with a team of researchers, illustrators and a product owner. I was responsible for the UI and UX design process: interviewing users, sketching, ideating concepts, and designing high def mockups.
"DAY IN LIFE” - CITRIX EMPLOYEE EXPERIENCE - ONBOARDING JOURNEY
Project: Onboarding Employee Journey
Problem: New hires may not have a clear understanding of exactly what the onboarding process involves, and their first day on the job can be confusing. Our previous onboarding process was inefficient and inconsistent through the different departments, and lacking guidance. Employees were not feeling properly integrated into the company and lost on what they should do on their first day of work.
Solution: We wanted to create the ideal employee onboarding journey, so that new hires would feel empowered and have an amazing experience at their first day at Citrix.
My role: Planning with stakeholders, researching and conducting user interviews with employees to determine different use cases and their needs, creating rough sketches and high definition mockups, sharing findings and planing for redesigned process implementation.
INNOVATION APP - “WHO’S COMING IN”
Project: Who’s Coming in?” - Hybrid Work Planner
Problem: For hybrid work, many organizations allows employees to choose what days to work from home or the office. The problem is you may choose an office day that none of your colleagues are in, and you end up alone. Alternatively, you may be working from home and wish you went to the office to improve collaboration, brainstorming or casual conversations.
Solution: The app would allow Citrix employees to plan what dates they wish to visit the office, based on the colleagues they want to be in the office with, as well as the in-office meetings they have each day of the week.
Award: 2021 Citrix Tech Fair finalist. There were over 200 entries across the company. Project was pre-selected as one of the 25 finalists for the 2021 Tech Fair, and selected by the patent committee to become a Citrix patented product.
Project - "Bye Bye Badge" app design
Award: Winner project for Citrix Lean Innovation Challenge 2014
APP DESIGN - CubeFree
Award: Winner Project for Connect 2013
Project: Website Redesign - A Kid's Brain Tumor Cure
My Role: Volunteer - UX and UI design
Award: Winning team for Citrix Corporate Citizenship Global Brainstorm Project
